Established in 2016, Pyunkang Yul is a Korean skincare brand made with the philosophy of Pyunkang Oriental Medicine Clinic, an institution well-known for focusing on traditional Korean holistic medicine or Hanbang. With all the fragrances and fancy ingredients that may irritate and cause further skin troubles, Pyunkang Yul took a different path by excluding unnecessary ingredients and focusing on the essentials that help regain the skin’s natural glory, especially for the dry, sensitive ones. The brand’s focus is to provide hydration and maintain the oil and moisture balance, which is vital in achieving healthy skin. Their sought-after line includes the Pyunkang Yul Essence Toner, Pyunkang Yul Moisture Ampoule, Pyunkang Yul Moisture Serum, and Pyunkang Yul Nutrition Cream. The brand has embraced so-called ‘healthy and minimalist beauty’ that catapulted Pyunkang Yul to be at the centre of this trend.