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About us

Our Story

Kōsame Beauty, The House of Korean Beauty, is an independent online store dedicated to Korean Beauty, founded in 2018 by Mélusine Tran.

Korean beauty traditions have unrivalled longevity. Many have been passed down through centuries from generation to generation in South Korea, carefully refined with natural ingredients to create innovative skincare formulas.
Today, Korea leads the industry with an unsurpassed level of quality and care in their advanced skincare solutions.
It’s no wonder that the leading Western beauty manufacturers source their best-selling ideas from traditional K-beauty ways.

Curated Korean Skincare

Kōsame Beauty was created so you can shop original, authentic and fresh K-beauty items that previously were only available in South Korea. 

Every product you find here was carefully selected by our team of passionate experts from our elite list of trusted Korean brands. Only the best Korean skincare products from award-winning and promising new contemporary
K-beauty companies make it through our unique, thorough curation process. 

We focus on finding high-tech formulas that utilise fresh, powerful ingredients. These are modern and effective products that can solve your skin concerns from renowned and trustworthy manufacturers. 

Dedicated Customer Service

We are a result driven team that are completely devoted to customer satisfaction. Kōsame Beauty is organised so you can shop by skin concern, whether you need anti-aging, sun protection or simply pore cleansing help.
Let us help you create your very own korean beauty routine with our growing range of selected K-beauty products.

To make every order memorable, we include free samples that we think you’ll love, plus free delivery over £30 GBP.
Our customer service team are the soul of Kōsame Beauty and are waiting ready to give you advice on what will work for you.

Mélusine, Founder of Kōsame Beauty

8 years ago, you’d have found me reading The Law of Creative Marketing by Katalin Berenyi. I was fascinated with the concept of K-beauty and I tried my first BB cream the week after finishing the book. That moment started it all for me.

Being part Vietnamese, I’ve always been interested in bringing innovative concepts from the East to the West. When I discovered K-beauty, I knew that I could bring the clean simplicity and exceptionally high quality of Korean skincare and cosmetics to the Western world.

That’s why I created Kosame, The House of Korean Beauty, to create a space where K-beauty is accessible. It’s a place where I invite you to learn about the innovative products from the trusted K-beauty brands I’m passionate about and try something new.

The company I created first to help my friends discover K-beauty is now helping so many people feel confident in their skin.

Mélusine Tran



A note from the founder of Kōsame Beauty 10th June 2020

The primary reason that I started Kōsame Beauty was my passion for skincare, but also for the chance to take control of my own working environment. I had been freelancing for more than 10 years in the creative and fashion industries, and I have been in many unfair situations where I have felt helpless. Toxic culture, racial and gender discriminations are extremely common in fashion, a world where cis white men are the main decision makers and benefactors. Between fashion brands who “are not ready” to cast black models, or my black colleagues being silenced when raising their discrimination concerns to top management, the list is sadly endless. I had always hoped that I could one day do things differently. Kōsame Beauty is a minority owned business and a one woman show. We work with a pool of remote freelancers (14% black, 43% non black POC and 43% white people with 70% who identify as women, and 30% who identify as men) from diverse backgrounds and countries. As a queer, mixed-race woman coming from a working class background, inclusivity and diversity are extremely important to me. Even if Kōsame Beauty is a small business, we have a voice and we have the power to do things differently. And we will.

  • We will ensure that we only work with inclusive brands and who align with Kōsame Beauty’s stance on diversity
  • We will make sure that we carry genderless products that are for all skin tones
  • We will to donate to UK based charities that are actively supporting the black community
  • We will continue champion black and POC content creators, collaborators and freelancers
  • As we are growing, we are hoping that we’ll be able to create jobs and paid internships opportunities for all

It takes much more than a statement to be an ally and we are opened to any suggestions that you might have. Kōsame is listening!